American stylist and fashion designer Rachel Zoe has partnered with Beverly Hills Conference & Visitors Bureau (BHCVB) to help launch its Definition of Luxury campaign, including a published book and digital content, reinforcing the city as the 'leading destination of luxury'.

Zoe commented 'Beverly Hills definitely embodies those classic and timeless principles. I think [the city] will always embody that luxurious, old Hollywood sensibility and will forever remain an iconic luxury and travel destination'.